About us

In the spring of 2018, Kelly founded the personalized clothing brand Rongshop with her love for nature and unique understanding of literary style. She focuses on designing literary clothes made of linen and pure cotton, aiming to provide comfortable and fashionable choices for women who love life and pursue quality and comfort so that they can feel a close connection with nature and inner freedom during travel, vacations, parties, or outdoor activities.

In 2018, Kelly was deeply attracted by the natural touch of linen and pure cotton clothing during a trip. She realized that this material can relax people in the hot summer and bring a sense of tranquility and relaxation to the soul. So she decided to share this feeling with more people, and Rongshop came into being. The brand's first series is themed "The Call of Nature." Every piece of clothing seems to be telling the story of nature, which has received enthusiastic responses from many people.

From 2019 to 2020, as Rongshop's brand reputation gradually accumulated, Kelly began to expand the brand's market coverage and opened an official flagship store online. During this period, Rongshop's clothes appeared in more women's travel photos, becoming their best companions for exploring the world and recording beautiful moments.

From 2021 to 2022, Kelly and her team faced unprecedented challenges from the global epidemic. But Rongshop did not stop there. Instead, it paid more attention to the practicality and comfort of clothing and launched a series of linen and pure cotton home clothes suitable for working from home and leisure at home. At the same time, it maintained close communication with consumers through live online broadcasts and social media interactions, and they spent this problematic period together.

From 2023 to 2024, as the global epidemic was gradually controlled, Rongshop ushered in new development opportunities. The brand consolidated its position in the local market, expanded into overseas markets, and established cooperation with retailers in many countries. Kelly also launched the "Global Art Journey" plan, launching a series inspired by the cultures of different countries every quarter, aiming to connect people around the world through clothing and convey a beautiful lifestyle transcending language and borders.

Looking to the future, Rongshop's ultimate vision is to become a global leader in linen and pure cotton art-style clothing, providing clothing and advocating a philosophy of life that coexists harmoniously with nature and pursues inner peace. In the next few years, the brand plans to further deepen its cooperation with global artists and designers, launch more innovative designs that integrate multicultural elements, continue exploring environmentally friendly materials and sustainable production methods, and strive to become a model of green transformation in the fashion industry.

From 2018 to 2024, Rongshop's story is a journey of brand growth and exploration of dreams, innovation, and social responsibility. Kelly and her team believe that as long as they maintain their pursuit of beautiful things, they can continue to create comfortable and culturally rich clothes, bringing more color and inspiration to people's lives.